Tracking User Behavior with Google Analytics Events on an Academic Library Web Site – NLPIR自然语言处理与信息检索共享平台

自然语言处理与信息检索共享平台 自然语言处理与信息检索共享平台

Tracking User Behavior with Google Analytics Events on an Academic Library Web Site

NLPIR SEMINAR Y2019#13

INTRO

In the new semester, our Lab, Web Search Mining and Security Lab, plans to hold an academic seminar every Monday, and each time a keynote speaker will share understanding of papers on his/her related research with you.

Arrangement

This week’s seminar is organized as follows:

  1. The seminar time is 1.pm, Mon, at Zhongguancun Technology Park ,Building 5, 1306.
  2. The lecturer is Asif, the paper’s title is Tracking User Behavior with Google Analytics Events on an Academic Library Web Site.
  3. The seminar will be hosted by ShenLi.
  4. Attachment is the paper of this seminar, please download in advance.

Everyone interested in this topic is welcomed to join us. the following is the abstract for this week’s paper.

Tracking User Behavior with Google Analytics Events on an Academic LibraryWeb Site

Amy Vecchione, Deana Brown, Elizabeth Allen, Amanda Baschnagel

Abstract

The primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user’s ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library’s content.

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