The social dynamics of lung cancer talk on Twitter, Facebook and Macmillan.org.uk – NLPIR自然语言处理与信息检索共享平台

自然语言处理与信息检索共享平台 自然语言处理与信息检索共享平台

The social dynamics of lung cancer talk on Twitter, Facebook and Macmillan.org.uk

NLPIR SEMINAR Y2019#36

INTRO

In the new semester, our Lab, Web Search Mining and Security Lab, plans to hold an academic seminar every Monday, and each time a keynote speaker will share understanding of papers on his/her related research with you.

Arrangement

Tomorrow’s seminar is organized as follows:

  1. The seminar time is 1:20.pm, Mon (November 11, 2019), at Zhongguancun Technology Park ,Building 5, 1306.
  2. Asif is going to give a presentation on the paper, The social dynamics of lung cancer talk on Twitter, Facebook and Macmillan.org.uk. (NPJ Digital Medicine 2.1 (2019): 1-11.)
  3. Qinghong Jiang will give a lecture about a review paper..
  4. The seminar will be hosted by Changhe Li.

Everyone interested in this topic is welcomed to join us.

The social dynamics of lung cancer talk on Twitter, Facebook and Macmillan.org.uk

Joanna Taylor and Claudia Pagliari

Abstract

People with lung cancer and others affected by the condition are using social media to share information and support, but little is known about how these behaviours vary between different platforms. To investigate this, we extracted posts from Twitter (using relevant hashtags), the Lung Cancer Support Group on Facebook and the Macmillan.org.uk lung cancer discussion forum for a single month. Interaction Process Analysis revealed that all three platforms were used more for giving than seeking information, opinion or suggestions. However, interaction types (including sentiment) varied between platforms, reflecting their digital architectures, user-base and inclusion of a moderator. For example, a higher percentage of information-seeking and sentiment marked the Macmillan.org.uk, compared with Twitter and the Facebook Group. Further analysis of the messages using a fourdimensional typology of social support revealed that emotional and informational support types were most prevalent on the Macmillan.org.uk forum, closely followed by the Facebook Group. Contrary to expectations, Twitter posts showed the most companionship support, reflecting the use of hashtags as user-generated signals of community belonging and interests. Qualitative analysis revealed an unanticipated sub-category of spiritual support, which featured uniquely in the Lung Cancer Support Group on Facebook. There was little evidence of trolling or stigma, although some users remarked that lung cancer was unfairly resourced compared with other cancers. These findings provide new insights about how people affected by lung cancer use social media and begin to elucidate the value of different platforms as channels for patient engagement and support, or as potential research data sources.

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