Everyone interested in this topic is welcomed to join us. the following is the abstract for this week\u2019s paper.<\/p>\n\n\n\n

\n\t

\n\t\tTracking User Behavior with Google Analytics Events on an Academic LibraryWeb Site <\/span>\n\t<\/p>\n\t

\n\t\tAmy Vecchione, Deana Brown, Elizabeth Allen, Amanda Baschnagel<\/span>\n\t<\/p>\n\t

\n\t\tAbstract<\/span>\n\t<\/p>\n\t

\n\t\tThe primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user\u2019s ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual \u201cdrop-offs\u201d versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library\u2019s content. <\/span>\n\t<\/p>\n<\/div>\n\n\n\n

Tracking User Behavior with Google Analytics Events on an Academic Library Web Site<\/a>\u4e0b\u8f7d<\/a><\/div>\n\n\n\n\n\n\n\n

NLPIR SEMINAR 26th ISSUE COMPLETED<\/strong><\/h2>\n\n\n\n
Last Monday, Asif<\/strong> gave a presentation about the paper, Tracking User Behavior with Google Analytics Events on an Academic Library Web Site<\/strong>, and shared some opinion on it.<\/p>\n\n\n\n
$\"\"$ <\/figure><\/div>\n\n\n\nEvents features can help make sense of the bounce rate, which is a metric often used to make decisions about library Web sites. Bounce rate and drop-offs both indicate the same behavior and are two terms that are defined somewhat similarly with a few small differences. A bounce rate is the calculated percentage of those who engage in the behavior and drop-off of the site. Bounce rates can be different from drop-offs as a user can drop-off after looking at several pages, but a bounce rate is primarily measured after the user looks at one page and subsequently drops off.<\/p><\/blockquote>\n\n\n\n
Unload: Individuals leave the site (a real drop-off)<\/p>\n","protected":false},"excerpt":{"rendered":"
NLPIR SEMINAR Y2019#13 INTRO In the new … \u7ee7\u7eed\u9605\u8bfb →<\/span><\/a><\/p>\n","protected":false},"author":862,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,38],"tags":[],"_links":{"self":[{"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/posts\/6901"}],"collection":[{"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/users\/862"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/comments?post=6901"}],"version-history":[{"count":5,"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/posts\/6901\/revisions"}],"predecessor-version":[{"id":6921,"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/posts\/6901\/revisions\/6921"}],"wp:attachment":[{"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/media?parent=6901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/categories?post=6901"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nlpir.org\/wordpress\/wp-json\/wp\/v2\/tags?post=6901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

INTRO <\/h3>\n\n\n\n In the new semester, our Lab, Web Search Mining and Security Lab, plans to hold an academic seminar every Monday, and each time a keynote speaker will share understanding of papers on his\/her related research with you.<\/p>\n\n\n\n

INTRO <\/h3>\n\n\n\n
In the new semester, our Lab, Web Search Mining and Security Lab, plans to hold an academic seminar every Monday, and each time a keynote speaker will share understanding of papers on his\/her related research with you.
<\/p>\n\n\n\n